International Business Strategies in Action Assignment - 2

International Business Strategies in Action - Assignment Example McDonald’s decided to penetrate the Chinese fast food market in the year 1992 by establishing the company’s store in Shenzhen and later in Beijing which was the world’s largest fast food retail outlet owned by the company. The objective of McDonald’s in expanding internationally was evidently to attain competitive advantage in the international market gaining the opportunities rendered by other economies such as China. For instance, China has been witnessed to be one of the fastest growing economies in terms of population, customer demand and technology since the 1990s. It is in this context that DeWit & Meyer stated the organisational purpose or mission to play a significant role in influencing the internationalisation strategies of a company. The organisational purpose of McDonald’s is depicted through its mission statement, i.e. â€Å"Plan to Win†. Through its mission statement, the company has always focused on deriving superior customer satisfaction, sustainable growth, along with the continuous development of its operations and enhancement of customers’ experiences as competitive advantages.... atement, the company has always focused on deriving superior customer satisfaction, sustainable growth, along with the continuous development of its operations and enhancement of customers’ experiences as competitive advantages (McDonald’s, 2011). However, in relation to McDonald’s entry in China, the prime objective of the company can be witnessed to attain a competitive advantage in terms of differentiation with due concern to the increasing competition of the global market. For instance, McDonald’s in its entry strategies fundamentally focused on the consumer demand of China in relation to American fast food items with the sole intention to differentiate its products from that of its competitors not only in the Chinese market but in the global market as well (Luo, 2000). Therefore, it was quite likely that the entry strategies adopted by the company were likely to be influenced by the external environmental factors of the then Chinese economy. 3.0 Situa tional Analysis: PESTLE Analysis of China 3.1 Political Environment In the early 1990s, the political system of China was recorded to be under significant change from the Confucian statecraft towards Marxism point-of-view. It was during this period that the Chinese economy was concentrating on mobilisation and was opening up to the external world that in turn gave rise to various political issues (Shambaugh & Et. Al., 2000). 3.2 Economic Environment China’s growth during the period was observed as outstanding in the global market. During the 1990s, China witnessed rapid growth in terms of its Gross Domestic Product (GDP) earning as depicted in the chart below. Figure 1. China’s GDP in 1990s Source: (Flores & Et. Al., 2003). However, the GDP growth rate of the economy was observed to be highly fluctuating

Operational IT services Case Study Research Paper

Operational IT services Case Study - Research Paper Example The organization chart is given in Appendix 1. .The important business activities include Sales, Pricing, Marketing, Booking, Reservations, Tour Packaging, Collection, Payment, Invoicing and Billing. People they mostly deal with are Clients, Suppliers, and Tour Agents. They also use MYOB Accounts Package to keep their daily accounts and intend to interlink it with the new Travel and Booking System TABS. Figure 1 depicts the department, people and software currently used by the Red Sky Company Wilson Consulting Services (WCS) is the company who is developing Travel and Booking System (TABS) for Red Sky Travel. They have all the necessary technical and servicing staff for developing and deploying the TABS. The technical staff of Wilson Consulting Services includes Project Managers, Analysts, Programmers, Testers, Technical Writers, Service Desk Manager, and Service staff. Red Sky Travel staff that is going to use the software will be oriented by the Wilson Consulting Services. A deal is also made for accessing VMware Service Manager 9 range of software which will provide support for any ITIL process that is implemented. A fee will be charged for support of ITIL process. The system is expected to become live in 12 weeks time and it is expected to automate important data of travel business and its interfacing and linking with other application program such as MYOB Account Right Premier Package and VMware Service Manager 9 range of software. The services in information technology are managed through a set of processes called ITSM which stands for Information Technology Service Management. Figure 2 depicts complete flow of services in ITSM Methodology. (ITSM Consulting Services)[1] ITSM methodology starts with the customers or business end-users who give their needs or requirements such as business strategy, service planning, organization planning and Technology planning through the Requirement Definition Process. Once the requirements are defined